Tuesday, March 19, 2013

Kinder Surprised Me

Miss Moon recently changed her name.  No longer Marlowe Grace, she insists on being called Marlowe Grace Gaskin Moon Rapunzel Princess Superhero. And she wears a cape, a tutu, fairy wings and tights as she builds with Duplo or “cooks” a meal in her kitchen. She is awesome.

She really loves building things so it is no surprise that Miss Moon loves Kinder Surprise.
A chocolate egg with a cool toy inside – what’s not to like?  Her regular babysitter brings her one from time to time and Miss M loves to put together the little dinosaurs, cars, dragons, trains, etc…

As much as the tiny parts could make me crazy, I love them for being such fun little toys that encourage building and using your hands to put something together creatively.

Or I did.

We were watching a movie a couple weeks ago when we came across a commercial for Kinder Surprise for Girls.  WHAT?

Aren't ALL Kinder Surprise for both boys and girls?

My awesome little girl who loves pink, princesses, fairies, dirt bikes, dragons, dinosaurs, and watching Top Gear and Ironman competitions as well as Sofia the First is now the victim of gender bias. She looked at me and said, “Those are for girls”.  Great.

She saw a regular kinder surprise and told me “Those are only for boys. I'm not allowed to play with them

At 3 yrs old, my really cool kid is being sold a bill of goods by some really stupid (a word I don’t use lightly) marketers.

It’s like the Mattel execs who thought that moms needed help to know how to play with Hot Wheels with their boys.  Mom “has never played with them,” said Matt Petersen, a vice president at Mattel. “She doesn’t get why cars, engines, and all the shapes and crashing and smashing are so cool.”
Give me a break.

What’s next, pink Hot Wheels sets so mom can play too??

Don’t get me wrong – I really have begun to embrace pink.  In the past I was pretty anti-pink but now I rock hot pink knee socks when I run and figure if Miss Moon wants to hop on a dirt bike wearing a pink tutu and fairy wings she should.  But this.  This has me pissed off (another phrase I don’t use).

Shame on you Kinder Surprise. Shame.  Shame.  Shame.

My dream for my child, my amazing daughter is that she grows up knowing she can be anyone she wants, do anything she dreams, and go anywhere she desires.  Supporting gender-specific toys is akin to telling her she can’t be a doctor, astronaut, carpenter, or superhero.  That she must fit in the little box that some bozos on Wall Street and Madison Avenue decided she should wear.

 I for one won’t buy in to that particular box.

As for my awesome pink tutu wearing, dinosaur loving, princess superhero?  Well, tonight we are going to play with blocks while wearing tutus and watching Cars.

Take that Kinder Surprise.


  1. I received this email as a response to my earlier blog post. BTW I did NOT contact them in any way shape or form. THEY FOUND ME and THEY CONTACTED ME!

    RE: [contact us] message from‏

    Dear Consumer,

    Thank you for contacting Ferrero Canada regarding our Pink Kinder Surprise. Consumer feedback is always appreciated, as it provides us with valuable insight and is an important part of our ongoing pursuit of consumer satisfaction.

    Our new Pink collection was created in response to consumer requests for a broader range of toys with diverse appeal. There is a wide variety of toys available in this new collection, including jewelry, dolls, animal figures, puzzles, drawing tools, games, and much more. We’re confident that this expanded range of toys will help to bring even more joy and delight to more children.

    We continue to offer our original (Classic) Kinder Surprise, so parents can decide which of our eggs they prefer.

    Feedback to this new offering has been overwhelmingly positive. Going forward we will continue to develop Kinder Surprise to appeal to everyone.

    As always, we value and appreciate your feedback.

    Consumer Relations

  2. Kerri, I agree with you completely! A 3-year-old should not be dealing with gender issues! This is totally inappropriate!

    On another note, Zowie Cheapy's photo on Facebook shows a mom watching her kids at the playground while she is ignoring them because she is texting someone. How do you feel about that issue?


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